Poliform is one of the most appreciated and recognized design brands internationally. At the Milan Salone del Mobile 2023, it played an exceptional role, presenting its exclusive new collections at the cloisters of San Simpliciano and, of course, inside the Fair.

The attention shifts from indoor, present inside the Fair with a new exclusive and elegant collection, to outdoor, celebrated in a beautiful installation called "Perceptions" by the brand. A place where the anthropocentric vision, focused on human comfort and taste, merges with a more ecocentric approach, where nature becomes an integral part of the design.

Let's take a closer look at Poliform's proposals for this 2023.

Fuorisalone: Perceptions by Poliform

Outdoor furniture is not just a matter of aesthetics, but represents a real added value to our lives. Today more than ever, we need an outdoor environment that makes us feel at home, that allows us to relax and spend quality time with our family and friends.

Outdoor furniture is our sanctuary, where we can forget about daily problems and immerse ourselves in the beauty of the nature that surrounds us. It becomes an investment in our quality of life, and requires the same attention that we dedicate to the care of the interiors of our home. Each piece of furniture is important, from chaise lounges to tables, from seats to shading.

With this philosophy, Poliform presents the new outdoor collection in a breathtaking and immersive setting. The idea is to maintain the typical characteristics of Poliform, the design, attention to detail, soft and comfortable lines, and bring them into the field of outdoor furniture.

Marco Spinelli, Corporate Manager of Poliform, speaks of the 2023 outdoor collection as a set of elements with excellent and timeless design. At the center of attention is the relationship between human beings and nature, the fluidity of spaces, the sensitivity of the great designers who have worked on the design of each individual element presented in Milan.

Poliform outdoor collection 2023

Immersed in the beauty of the cloisters of San Simpliciano, the mind gets lost in the delicate lines of the fifteenth-century architecture and the irregular texture of the volcanic lapilli that surround its surface. It is a place where the soul finds peace and the human being feels in harmony with nature. This location is perfect for presenting the Poliform 2023 outdoor collection.

Here there is a collection that encompasses the work of great designers such as Jean-Marie Massaud, Emmanuel Gallina, Marcel Wanders and Soo Chan, who have interpreted Poliform's outdoor lifestyle vision with their sensitivity.

The use of wood and architectural lines prevails. Some iconic products of Poliform for interior design are brought outside and made fundamental elements of outdoor furniture, such as the wonderful Le Club armchair (by Jean-Marie Massaud), a work of art that skillfully combines the essence of classic design with the lightness and elegance of the contemporary.

It is inspired by the voluminous leather armchairs of the clubs of the last century, reinterpreting their curved lines and incredible comfort in a modern key, without sacrificing the lightness and essentiality of the typical shapes of the seventies.

The structure, in steel with a flexible printed polyurethane seat, is made with artisanal precision that enhances its beauty and resistance. The covering, available in fabric or leather, adheres perfectly to the structure, creating a harmonious whole of great aesthetic impact.

Poliform has studied the Perceptions experience in the smallest details. A symphony that cradles the senses and takes them to a new dimension, created specifically for the occasion by the talented Caterina Barbieri. Her music blends with the beauty of the cloisters, creating an immersive and engaging experience that captures attention and heart.

The Poliform 2023 outdoor collection is the result of a long research and development work, and the result is a collection that encompasses elegance, functionality and beauty. It is an invitation to live outdoor life with style and refinement, with furniture that transforms every space into an oasis of comfort and well-being.

The lines of Emmanuel Gallina's creations are on the one hand sinuous and soft, while in 2023 he also adds ancient and decisive choices, complex, such as the Neolith table, inspired by megalithic tombs. A monumental element, with thick legs and all the elegance of marble, available in both rectangular and circular versions, to bring the charm of Stonehenge to any outdoor environment.

The company focused on the revision of the Mad collection, the flagship of Poliform, reinterpreted by Marcel Wanders and renamed Mad Out. These pieces are perfect for the outdoors, but maintain the archetype of classic indoor furniture. Mad Out is the outdoor living room, an extension of the house, a place to spend long happy conversations with family and friends under the open skies.

With a craft approach, Wanders transformed the structure through a complex weaving technique, creating a transparent, light effect and a wonderful play of shadows. 

Finally, there were no shortage of proposals from Soo Chan, where the fluidity of lines reigns supreme. Lightness, roundness and conviviality are the watchwords in his proposals, which allow you to live outdoor spaces in maximum comfort and elegance.

Who wouldn't want to stop here, in this immersive space where every detail is cared for with attention and passion, where every element blends with the others in perfect balance? The beauty of the cloisters of San Simpliciano and the Poliform collection, the essence of Italian design, has conquered the visitors of the Fuorisalone and brought naturalness and refinement to the capital of fashion and design.

The Salone del Mobile

Poliform's desire at the most important international event in the sector was to amaze, with a collection full of emotions and timeless beauty. At the fair, the focus was on indoor furniture.

The engaging path created by Poliform leads through a magical road, where each environment tells a different story but is united by the extraordinary elegance of the Italian brand.

The Architectural System that links the environments together is the perfect expression of Poliform's particular aesthetic. Each space takes on a different materiality that makes the experience unique and unforgettable.

The central square of the exhibition area is the symbolic meeting place where visitors will be invited to immerse themselves completely in the ideal home proposed by Poliform: welcoming, hospitable, elegant and at the same time extremely functional. The atmosphere is magical and every visit to the stand allows you to live an unforgettable experience.

The beauty of Poliform indoor furnishings and the novelties signed by Flaviano Capriotti, Emmanuel Gallina and Jean-Marie Massaud are the protagonists of the collection. The furnishing products are wrapped in a magnificent frame that enhances their beauty. In particular, Poliform has decided to focus on its furnishing elements dedicated to the living area.

Emmanuel Gallina has designed perfect tables for summer aperitifs, while the Sunday collection of upholstered furniture signed by Flaviano Capriotti is ideal for a moment of pure relaxation. Jean-Marie Massaud has once again amazed us with the evolution of the Westside seating system and the new elements of the Code system. The inspiration is always contemporary lifestyle, with a focus on places of conviviality and relaxation.